A Thinkbox study looking at advertising effectiveness has proven that profitability varies greatly by media, with TV found to be the greatest driver of overall profit.
Online entertainment drives digital adspend as sector dwarfs GDP growth
The UK’s digital ad market grew by 11% in 2023, reaching a total value of £29.6 billion and far outpacing GDP growth of 0.1%.
‘It’s over’ – Mooncup ad pens break-up letter to tampons
Period care brand Mooncup has launched a brand new advertising campaign across London Underground, featuring a full page break up letter from a vagina to a tampon.
Revolut eyes up ad sales market as it waits for banking licence
Fintech firm Revolut is planning to monetise its customer data by sharing it with advertising partners to raise additional funding avenues.
Old Spice bids farewell to awkward adolescence with manly new ad
Old Spice is encouraging men to move on from their teenage selves with a new campaign film that illustrates the brand’s ‘manliness’.
Tropicana spotlights iconic orange in new £3.5m campaign
Watch: OceanSaver launches TV debut with singing quartet of crabs
OceanSaver features Bristolian sea shanty group The Longest Johns in its TV debut campaign encouraging people to switch to more environmentally friendly laundry products.
Data: ‘Underdog’ brands like Greggs dominate brand strength rankings
Bulldog ditches male models for down-to-earth campaign
Bulldog has unveiled an integrated campaign to promote its new range of naturally-propelled spray deodorants that are ‘1% gas and 99% product’.
Myth-busting: social impact – the movement beyond the moment
Lameya Chaudhury, head of social impact at Lucky Generals, busts some of the myths surrounding social impact.
M&C Saatchi poaches We Are Social creative director
MC Saatchi has hired We Are Social creative director Seth Jones who joins the creative agency effective immediately.
Tails lets loose thousands of labradors for new brand platform launch
Tails.com has unveiled a new brand platform, illustrating how our canine friends are’ never average’ through a colourful new campaign.
The Guardian pens open letter to ad industry as death of cookies threatens funding model
The Guardian newspaper has penned a new blog and open letter to the the ad industry after it updated the first layer of its consent banner.
Thinkbox study proves ‘all advertising works’, with TV driving most profit
A Thinkbox study looking at advertising effectiveness has proven that profitability varies greatly by media, with TV found to be the greatest driver of overall profit.
Online entertainment drives digital adspend as sector dwarfs GDP growth
The UK’s digital ad market grew by 11% in 2023, reaching a total value of £29.6 billion and far outpacing GDP growth of 0.1%.
‘It’s over’ – Mooncup ad pens break-up letter to tampons
Period care brand Mooncup has launched a brand new advertising campaign across London Underground, featuring a full page break up letter from a vagina to a tampon.
Revolut eyes up ad sales market as it waits for banking licence
Fintech firm Revolut is planning to monetise its customer data by sharing it with advertising partners to raise additional funding avenues.
Old Spice bids farewell to awkward adolescence with manly new ad
Old Spice is encouraging men to move on from their teenage selves with a new campaign film that illustrates the brand’s ‘manliness’.
Tropicana spotlights iconic orange in new £3.5m campaign
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