Lionsgate Studios has appointed David Edwards as its new executive vice president of global marketing.
In the new role, Edwards will be responsible for creative, digital, and strategy for the studio’s global motion picture marketing department. He will report into Lionsgate’s president of global marketing, Marisa Liston
Edwards originally joined Lionsgate in 2012 as digital marketing director, theatrical films and subsequently held the roles of digital marketing VP, theatrical films and senior VP of digital marketing before being promoted into his current role.
During his ten years at Lionsgate, Edwards as spearheaded creative campaigns for global blockbusters such as The Hunger Games franchise, La La Land, John Wick 3, and Knives Out.
He is currently working on the latest Nicolas Cage film, The Unbearable Weight of Massive Talent, John Wick 4, and a feature film adaptation of the Borderlands video game.
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Prior to joining Lionsgate, Edwards had worked at Los Angeles-based media agency Digital Media Management as its social media manager, helping to grow its theatrical film marketing division and worked on numerous creative social media campaigns for its portfolio of film studio clients.
Commenting on Edwards’ promotion, Liston said: “David is one of the most talented and thoughtful marketing executives I have ever met.
“His strategic approach and impeccable instincts are born from his endless curiosity and wealth of experience… not to mention he is truly a fan of cinema. I am incredibly lucky to have him as a partner and I am thrilled to recognise his work with this promotion.”
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