Creative agency and experiential events experts, TBA Group, has partnered up with Virtual Brand Group (VBG) to launch brands into the Metaverse.
The advertising group, that has worked with the likes Formula 1 and Take That, consists of a diverse mix of creative agencies that deliver events for commercial, corporate, sport and entertainment brands. The agencies involved include former racing driver David Coulthard’s Velocity, TBA plc, Top Banana, VHE, Zest, LGA and Optimum.
TBA Group has decided to collaborate with VBG in an effort to connect its fans and customers with brand events in the Metaverse.
“Brands are racing to figure out their virtual strategy and navigate the vast and unpredictable Metaverse technologies, communities and revenue opportunities that are rapidly evolving,” TBA Group said.
“The partnership with VBG will allow TBA Group to push boundaries of creativity with a full-service offering for brands to capitalise on this once in a generation growth opportunity.”
VBG develops brands by producing and operating their Metaverse business, building communities for consumers as well as working with 3.0 technologies, including social gaming, blockchain and NFTs.
The metaverse specialist recently worked with Roblox, launching the “Shop City” experience that had 202 million active users per month. The firm also pioneered “Infinite Loop Marketing”, connecting virtual commerce to e-commerce for the “first time ever”.
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The two companies are set to collectively place TBA’s clients across music, sports and entertainment into the Metaverse. The partnership will offer the world’s first end-to-end “phygital” (physical to digital) experiential platform and will deliver a simultaneous experience for consumers and brands.
TBA Group CEO Guy Horner said: “Due to the impacts of Covid, interaction in the virtual world has accelerated offering brands the opportunity to co-exist, and co-create, in the virtual and physical world.”
“It unlocks the opportunity for consumers to interact with products and experiences in a creative way that does not exist in a physical world.”
Co-Founder of Velocity, part of TBA Group, David Coulthard added: Our business is about creating experiences for our partners and it’s a logical next step for us to put brands into the Metaverse. There is huge appetite right now to exploit that Metaverse opportunities as it expands the audience as well as extending the experience beyond a physical event.”
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