M&S Food launches new magazine, scraps ‘Fresh’ quarterly

M&S is set to launch a new bi-monthly food magazine, available in-store from tomorrow (9 April) retailing at £2.

However, customers who are signed up to M&S’ loyalty scheme, Sparks will be able to take the magazine home for free.

The 72-page magazine will feature 45 exclusive recipes for culinary fans to enjoy, and will feature expert wine tips from Fred Sirieix, recipes from chef Chris Baber and an interview with comedian and brand ambassador Tom Allen.

In the wake of the growing cost-of-living crisis, the magazine will also include a “budget-friendly feature” centred around M&S’ low-cost grocery range ‘Remarksable Value’.

‘Food’ magazine will replace the retailer’s existing quarterly ‘Fresh’ magazine and will include more content and be published more frequently.

The new publication will be edited by Heather Taylor with the art direction controlled by Helen Richardson.

READ MORE: M&S sponsors ITV’s ‘Concert for Ukraine’

“Our new magazine is all about bringing more of the M&S magic direct to our customer’s homes at great value, M&S Food marketing director, Sharry Cramond said.

“Our recipes are designed to be relevant for everyone, with budget-friendly meal inspiration, the best seasonal spreads and indulgent weekend treats.

“Combined with celebrity interviews and expert tips from our ambassadors, we’re excited to launch the magazine across our Foodhalls.

She added: “The launch of the magazine is also another great reason for customers to sign up to our Sparks loyalty scheme, benefitting from personalised offers, relevant treats and helping us to support local communities and good causes.”

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