IPG agency Initiative has appointed its first chief investment officer, James Temperley.
Formerly head of partnerships, Temperley fills the newly created position after over 20 years in his previous role.
Temperley’s new responsibilities at the agency will include “leading the investment team” and “ensuring all clients’ media budgets are spent effectively and efficiently.”
He will also continue to play a leading role in creative partnerships and will lead a cross-media team.
Initiative, IPG Mediabrands’ media buying arm, boasts major multinational clients such as Lego, NatWest, Carlsberg, Deliveroo, Unilever and Nintendo.
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“James’ leadership has been instrumental in the recent growth of both our business and the services we offer to our clients,” Initiative UK and Ireland chief executive James Shoreland said.
“The creation of this role is a demonstration of the increasing scale of our business and the way James helps our clients navigate the complexity of the ever-evolving media landscape.”
Temperley added: ““Initiative has been on an incredible journey, and I look forward to continuing our growth trajectory.
“As a team, we are constantly evolving to match the ever-changing media landscape. I believe that our media partners are at the centre of culture in the UK and we create phenomenal partnerships between them and our clients.”
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