Superdrug has partnered with creative agency N2O to celebrate the Queen’s Platinum Jubilee with an ‘Instagrammable’ onboard bus experience.
On Monday 30 May a Superdrug decorated pink bus will transport a Queen Elizabeth lookalike to do her health and beauty shopping at the Strand store, where the Superdrug Beauty Studio will give her a royal manicure.
The bus will pass key Great British landmarks including the Big Ben and the London Eye and will give fans and members of the public the chance to take selfies with the Queen.
The following day on 31 May, the agency and the beauty retailer will be showcasing Corgis, manicures and a throne fit for royal insta-worthy selfies when the bus parks up at Kings Cross Station.
READ MORE: Superdrug teams up with Jack Monroe to tackle cost of living crisis
The news follows the retailer’s recently announced collaboration with poverty and campaigner activist Jack Monroe to bring customers a number of initiatives and offers in light of the cost of living crisis.
As a result of the collaboration, the health and beauty retailer has launched its ‘Shop Smart’ campaign to help customers save across beauty and personal care routines, as hygiene poverty rises at an ‘alarming’ rate across the country.
It seems the brand is doing a lot for its customers in a bid to create brand loyalty.
As for N2O, the creative agency claims to apply over years of marketing experience to successfully deliver our clients’ requirements, across sectors including FMCG, health and beauty, luxury goods, retail and technology.
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