Vista has partnered with Liverpool Football Club to create an innovative out-of-home campaign displaying messages of support from Liverpudlian small business owners ahead of their team’s crunch Champions League decider at the weekend.
Six digital billboards featured inspirational quotes from local small business owners, personally chosen by the firm to have their messages of support displayed ahead of Liverpool’s biggest game of the season.
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Small business owner included in the campaign were:
Iddy Iddy, a barber whose clients include Liverpool players Trent Alexander-Arnold and Sadio Mané, Jessica Sharpe, owner of an eco-conscious fragrance company, Anthony Grice, a coffee shop owner and Kate Coyle, owner of a baby and toddler clothing business.
The campaign brings an end to the year-long series of activations that Vista has run with the football team, which included the Small Business of the Match initiative, celebrating the city’s commercial sector by giving small business owners special matchday experiences.
Other events run by Vista and Liverpool supporting small businesses included a launch video featuring a series of the city’s SMEs, and content created in partnership with the women’s team featuring players discussing their favourite local businesses.
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