Rapid grocery delivery service Getir has launched a Platinum Jubilee-themed out-of-home activation, created by comms agency Neverland.
The Turkish firm’s ‘deliveries fit for a Queen’ service offers customers the chance to have their order personally delivered by actors and musicians kitted out in Royal garb.
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For £25, customers can choose between a Royal Guardsman, opera singer or trumpeter to hand-deliver a celebratory bottle of luxury Taittinger champagne.
Each delivery will include a 10-minute command performance, with the special service being trotted out across London, Birmingham and Manchester on 4 June.
As part of the experimental marketing campaign, Getir trumpeters will perform instrumental renditions of ‘God Save the Queen’, Queen’s ‘Don’t Stop Me Now’ and ABBA’s ‘Dancing Queen’.
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