The Digital Poverty Alliance, a charity representing a coalition of firms committed to ending digital poverty in the UK has partnered with marketing agency Seeblue to drive greater awareness around the current crisis.
Having recently published its UK Evidence Review of Digital Poverty , the charity reveals that more than 2.5 million people in the UK are currently struggling with the cost of broadband, which has only been further exacerbated by the ongoing economic crisis. The review also revealed that alarmingly, 11 million people in the UK were lacking in essential digital skills.
The Digital Poverty Alliance’s mission is to end digital poverty in the UK by 2030 through advocacy and directly helping those in need.
Seeblue will be helping the charity by carrying out a range of pro-bono work, including the creation of a core marketing strategy, the development of assets such as videos and campaign materials and by raising awareness throughout society as a whole.
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“At the Digital Poverty Alliance our mission is to end digital poverty by 2030 – but we can’t do that alone,” Digital Poverty Alliance chief operating officer, Elizabeth Anderson said.
“That’s why we’re thrilled to be working alongside Seeblue who have such a strong track record in helping organisations achieve their aims.”
She continued: “Technology plays such a huge part in society, with education and businesses in particular relying heavily on key technology on a daily basis.
“However, device or internet access can prove expensive for disadvantaged children and adults, and these people are in danger of being left behind, presenting a greater need for widespread digitisation as we seek to end digital poverty in the UK.”
Seeblue managing partner, Helen Brown added: “Living without access to digital tools which provide education, information and access to society seems almost impossible, yet a reality for many.
As tech sector specialists, we are really excited to be able to use our skills and knowledge to help advance the vision of the DPA to end digital poverty and achieve access for all.”
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