Birmingham-based Ashman Bank has today (19 July) appointed creative agency EveryFriday to develop its strategic brand positioning and image, alongside greater market expansion.
Through this digitally-led partnership, Ashman is looking to transform banking for SMEs by delivering a speedy and personalised service to its clients and brokers, with a focus on the real estate industry. Having received its banking licence earlier this month, Ashman is the first new entrant to be licenced this year.
London firm EveryFriday was founded in 2017 and has already produced a range of content for established, global brands such as Sky, Sony Music, Deutsche Bank, Barclays and Tesco.
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“We are delighted to be partnering with Ashman, an exciting new banking proposition for property entrepreneurs, to evolve the strategic brand positioning, expression and go-to-market launch,” EveryFriday co-founder, Sally Mackerell said.
“A passionate team of super smart and experienced individuals, they are motivated by a strong desire to build something that genuinely makes a difference in the world, which aligns perfectly with EveryFriday’s mission to create ‘Ideas that Move People’.”
Ashman chief operating officer, Simon Healy Added: “Our proposition is simple: digital by design, Ashman plans to offer financial products and services that enrich the customer and the planet.
“We are excited to partner with EveryFriday to bring this proposition to life.”
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