London-based agency Little Dot Studios has named MediaCom’s social media business director, Chris Imlach as its new head of paid media.
In the newly created role, Imlach’s responsibilities will be centred around leading the studios’ UK Paid Media division, ensuring that Little Dot’s portfolio of clients are optimising their paid social, content amplification, paid search and online performance marketing.
Imlach will also be entrusted with setting and executing clients’ growth strategies alongside managing all projects and staff within the Paid Media team. Other areas of focus will be planning, strategy and developing Paid Media partnerships.
Bringing over a decade’s worth of paid social experience to the role, Imlach has built up considerable experience across both start-ups and larger, established firms such as Publicis’ Starcom and most recently, WPP’s MediaCom.
“Chris is the latest in a string of fantastic hires for our Paid Media team, as it continues to grow from strength to strength,” Little Dot Studios managing director, international and chief sales officer, Wayne Davison said.
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“Chris’ energy, expertise and leadership will truly enhance our existing capabilities, bring new vision as well as a broader product suite to our paid media work, whilst we continue to deliver best in class strategy for our partners and our international business.
He concluded: “We’re excited to see him leading the team as he evolves our Paid Media proposition, and just as importantly brings an additional sense of style to our team.”
Commenting on his new position, Imlach added: “I am extremely excited to join the team at Little Dot Studios, leading the growth and delivery of the Paid Media offering.
“Little Dot has a reputation for working with world-leading brands, telling fantastic stories and creating an inspiring, inclusive working environment.
“I can’t wait to be a part of that and bring my media experience to the company to help drive even stronger results and more innovative work for clients.”
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