M&C Saatchi London has been retained by NHS England as the lead strategic and creative agency for its ‘Help Us, Help You’ communication strategy.
The creative agency first began working on ‘Help Us, Help You’ in 2018, and has since launched a number of impactful campaigns for the NHS, including those for cancer and heart attack diagnosis and the 111 service.
The account was awarded following a competitive pitch against other agencies on the Crown Commercial Service (CCS) roster and will see M&C Saatchi London continuing to develop all NHS ‘Help Us, Help You’ campaign activity.
The ‘Help Us, Help You’ programme is one of NHS England’s two main overarching campaign brands. Designed to save lives by changing the way people access the NHS, it seeks to drive effective use of NHS services, ensuring people can access help in the right place and at the right time.
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The wide-reaching initiative is delivered through a number of different phases aimed at different audiences and with separate aims and objectives.
The next activity to launch as part of the engagement will be a multichannel campaign to support the NHS 111 service.
“Having the opportunity to continue to work with NHS England on ‘Help Us, Help You’ means a huge amount to us,” said M&C Saatchi London ceo Camilla Kemp.
“It’s testament to the strong, harmonious relationship we have developed and the powerful work we’ve done together, which has made a meaningful difference to public health during the pandemic and beyond.
“We’re proud to be playing a key role in the NHS’ drive to save lives by changing the way people access its services. It’s another example of how M&C Saatchi London is harnessing creativity to tackle some of the nation’s biggest challenges.”
NHS England’s deputy director, head of marketing and social media, Phil Bastable, also commented on the partnership, saying: “During our procurement process, M&C Saatchi London stood out with their high-quality strategic thinking and clear commitment to delivering campaigns that make a difference.”
