Online plant-based food brand, ZENB, has devised an outdoor interactive billboard campaign to celebrate the launch of its 100% yellow pea, gluten-free spaghetti.
The bespoke interactive billboards will give passers-by the opportunity to take home their own box of ZENB spaghetti by chancing their arm at a spin-to-win wheel.
Featuring outside the centre of Kings Cross Station and at BoxPark Shoreditch, the billboards will debut from the 1 to 3 September.
Just last week, Subway unveiled an interactive 3D billboard at Westfield Stratford City that allowed members of the public to virtually build their own dream ‘sub’.
The ZENB brand intends to showcase its single ingredient pasta that is not only high in fibre and protein, but also a copy of the kitchen cupboard staple ‘we all know and love to eat’.
Those who partake in the interactive initiative will also be given 40% off their first ZENB order.
“Launching ZENB Spaghetti has been a long time coming after many requests from our yellow pea pasta lovers, so we are delighted that our customers can now enjoy it,” ZENB UK head of marketing, Leanne Wild, said.
“It’s a delicious way to bring more plant-powered products into your meals, without sacrificing on taste – the small but mighty yellow pea is here to stay!”
