Wella-owned Clairol has partnered with Channel 4’s First Dates to celebrate the importance of finding a perfect match.
For its upcoming ‘Find Your Perfect Match’ campaign, First Dates stars Cici Coleman and Daniella Kalita will feature in upcoming Clairol ads discussing how the show helped them find their perfect match.
Through this latest campaign, the hair care brand will be hoping to show how effective its products are at providing at-home solutions for all women, and enabling them to realise their full hair colour ambitions.
Developed with Zenith and French agency Publicis Media Content, the ads will run across TV, video-on-demand, with a premiere set for the First Dates Hotel episode dropping on 11 October.
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“We are really proud of the Find Your Perfect Match campaign, it has been great to engage with the First Dates talent to create new and fresh content for the partnership,” Wella Company Clairol marketing director, Amanda McLeod said.
“With a combination of TVC, instore activations and social amplification, it’s a perfectly suited collaboration that enhances the reach of both Clairol and Channel 4.”
Channel 4 customer & commercial leader, Angus Mitchell added: “It’s always a thrill to work on a partnership that brings together a brand and show with such a clear synergy, and Clairol and First Dates is a perfect example of this.
“Featuring familiar faces from the programme in the fun and creative ad is a great way to truly engage viewers with their product range.”
