International high-speed rail operator Eurostar has unveiled its latest promotional campaign, aimed squarely at tapping into the short city break market.
This latest instalment under the ‘You See More When You Don’t Fly’ brand platform, will appear across a wide range of media, including TV, out-of-home, digital and cinema, and most significantly marks the operator’s first above-the-line campaign post-pandemic.
Positioning itself as a greener alternative to flying, Eurostar will drive home its ecological credentials through the use of campaign’s mascot, Seymour the Ostrich, who eschews air travel in favour of the markedly more eco-friendly rail option.
Created by London-based House 337, recently formed followed the merger of Engine and ODD, the campaign will also feature extensively across Eurostar’s in-house channels such as its flagship Metropolitan magazine, customer email and social media.
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“With our latest marketing campaign, Eurostar is celebrating the return of the beloved Ostrich,” Eurostar head of marketing, Dorothée Mariotte said.
“The campaign, which is our first since 2019, highlights the benefits of travelling at high-speed directly to the heart of some of the best cities in Europe.
She continued: “With a unique twist on our core destinations, the campaign invites audiences to discover or rediscover the joy of travelling city to city – all in the most sustainable way.”
House 337 client managing director, Nick Pawlak added: “We’re delighted that Seymour is back to show the magic of travelling direct from the centre of one iconic city to another.
“This is such an important time for travel and the campaign is a fantastic reminder of the joys of getting away and exploring a city without the faff.”
