Marketing and advertising agency M&C Saatchi TALK has partnered with Irish Distillers Pernod Ricard to handle its global public relations.
The agency is tasked with driving global earned media coverage for their portfolio of brands across trade and consumer media and introducing the whiskey brands, which includes Jameson Irish Whiskey, to new audiences on a global stage.
The global PR tasks includes global launches for their whiskey expressions across the Jameson family and their prestigious portfolio of Redbreast, Midleton Very Rare, Method and Madness, The Spots, Powers and Knappogue Castle.
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“We’re absolutely thrilled to be working with Irish Distillers Pernod Ricard and their portfolio of amazing brands including Jameson and Redbreast,” M&C Saatchi TALK head of growth Alex Michael said.
“We’re really looking forward to working with the team to drive conversations about the craft, expertise, taste, and ambition behind their famous range of Irish Whiskeys and the Midleton Distillery the world over.”
Pernod Ricard and is Ireland’s leading producers of Irish whiskeys, with brands exported to over 130 markets around the world.
Pernod Ricard communications and corporate affairs director, Kathryn D’Arcy, added: “We look forward to working in partnership with M&C Saatchi TALK as we continue to build on our success and bring our world renowned whiskeys to new and existing audiences on the global stage, through creative and innovative product launches and earned media campaigns.”
