WPP has acquired JeffreyGroup, an agency hailed as one of the most respected independent corporate communications, public affairs, and marketing consulting firms in Latin America.
Joining Hill+Knowlton Strategies, JeffreyGroup will create the largest global communications agency presence in Latin America.
Based in Miami, with a 300-strong workforce placed across offices in Mexico City, Brasilia, Rio de Janeiro, São Paulo and Buenos Aires, JeffreyGroup has been known as a ‘powerhouse’ in Latin America for nearly three decades.
The agency specialises in developing innovative and award-winning brand strategies for the likes of Amazon, American Airlines, AstraZeneca, Bacardí, Bayer, BlackRock, Johnson & Johnson, Marriott International, Salesforce, TikTok, and Walt Disney World Resorts.
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“The success of JeffreyGroup over the past 30 years in Latin America has been due in large part to our ability to evolve and adapt in a dynamic region of the world with diverse conditions, customs, and cultures,” Jeffrey Group founder and chairman, Jeffrey Sharlach, said.
“Joining forces with WPP and Hill+Knowlton is an exciting step forward in this evolution and opens up a world of resources for our clients and opportunities for our hundreds of employees.”
The acquisition comes as part of the ‘big six’ agency’s plight to strengthen the company’s core creative capabilities in marketing, communications and design.
WPP CEO Mark Read added: “WPP’s public relations and communications services have never been more in-demand. Our clients want agile partners who can help them navigate today’s complex world and create the right spaces to tell their stories.”
“Latin America continues to be an important growth market for our clients, and JeffreyGroup will strengthen our established presence in the region and bring deep-rooted experience of delivering tailored communications strategies that resonate with audiences.”
