Harrods has unveiled its very own rewards scheme MyBeauty to cater to its beauty product-loving customers.
The new scheme from the luxury department store is additional to its current Harrods Rewards programme and looks to give its members the opportunity to earn points on beauty products and earn early access to beauty themed events.
Customers will only be allowed to access the online and in-store MyBeauty scheme if they are signed up to the retailer’s original rewards programme.
In celebration of the launch, new members will receive £20 in points after spending £25, and will also earn double rewards points on all beauty purchases made until 6 November.
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Harrods will also offer MyBeauty members free tickets to ‘The H beauty Carnival’ which will offer masterclasses and include live music, beauty vending machines and a champagne bar.
“With the launch of MyBeauty, we aim to connect with our extensive beauty community and offer a shopping experience and benefits uniquely tailored to them,” Harrods director of beauty, Annalise Fard, said.
“We have worked extensively to create a beauty loyalty proposition that will support the long-term engagement of our customers across all Harrods beauty channels, while complementing our existing Harrods Rewards programme.”
