Leeds-based marketing agency Perfect Storm has been appointed as the lead digital agency for the UK’s biggest specialist seafood firm, Young’s.
The historic Grimsby-based business selected Perfect Storm following a competitive pitch process involving agencies from the length and breadth of the UK.
Perfect Storm’s new remit will include overseeing a re-branding process alongside a new, digital-first marketing strategy, which will include the implementation of ‘always on’ and integrated campaign bursts to support new product launches in the coming years.
The agency’s first work for Young’s will be the launch of a new fillet fish finger range at Asda, supported by an omnichannel campaign in conjunction with price promotions.
Young’s brand refresh drops Grimsby’s historic Dock Tower from its packaging to highlight the role of Elizabeth Young – who co-founded the firm in 1805, playing a groundbreaking role as a female entrepreneur.
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“The team at Perfect Storm really impressed us with their insight and their understanding of our brand,” Young’s chief commercial officer, Paul Craft said,
“They’re joining us at a very exciting time, with lots of innovations and developments in the pipeline. They’ve brought with them fresh ideas, enthusiasm and a team which is full of genuine experts in each field. We’re looking forward to seeing what the coming months bring and excited to see the outcome of our collaboration.”
Perfect Storm co-founder and client director, Dave Nutter added: “It is a major achievement for us to be appointed as lead digital agency across all channels for a company as large and iconic as Young’s.
“It’s a brand we all know and love and, especially with the brand repositioning, it’s a company which is still as relevant and pioneering as it always was. We’re very much enjoying working together and we look forward to a long and successful partnership.”
