Dunelm has unveiled an autumn campaign that intends to highlight how the brand can help consumers suffering through a time of doom and gloom in Britain.
Developed by creative agency Creature London, the latest ‘Dun Your Way’ campaign hones in on a fictional cul-de-sac called ‘Wits End’ in which everything seems to be going wrong.
One particular family decides to draw the curtains on the chaos outside and focus instead on using the Dunelm products they purchased earlier that day.
The spot intends to showcase the idea that the home-ware retailer can “help British consumers during these challenging times”.
Subscribe to our FREE daily newsletter for all the latest marketing news straight to your inbox
While the campaign will roll out on social platforms and feature on ITV and Channel 4, Dunelm will also partner with Capital FM to sponsor its website, TikTok account and Capital Weekends.
“Helping our customers put their own affordable and stylish stamp on their home is at the heart of Dun Your Way,” Dunelm head of creative content, Chris Roughton, said.
“Through this campaign we want to help customers feel that regardless of what challenges life may throw, we believe there’s still many little ways to really make your home a haven.”
