Global holding group WPP has today (6 October) announced the acquisition of California-based Passport Brand Design.
Founded in 2004 by Natalie Taormina and Jeremy Creighton, Passport has created campaigns for a range of major global clients including Coca-Cola, Kraft and Heineken.
The firm will be absorbed by New York agency VMLY&R’s existing network in order to create new partnership opportunities and expand its presence on the US’ West Coast.
The acquisition forms part of WPP’s ongoing accelerated growth strategy and focused M&A approach to further develop its marketing, communications and design capabilities.
To receive more marketing news just like this subscribe to our FREE daily newsletter
“Our ambitions for network growth reflect the best-in-class range of capabilities we continually offer our clients,” VMLY&R global president, Eric Campbell said.
“This move will expand our network’s brand design expertise, which is essential in determining how brands visually show up in compelling new ways in the world and build a connected consumer experience.”
Taormina added: “It is a great honour to join a global team of passionate branding and business experts. Nearly twenty years ago, we founded Passport on the mission that great creative output is a result of a great team connection and respect.
“When the agency is happy, the client is happy. VMLY&R shares this ethos, and with the strength of its global network and WPP’s vision, Passport intends to continue that mission.”
