Online home and furniture retailer Made.com has partnered with social media platform Pinterest to launch an ‘Idea Ads with Paid Partnerships’ campaign, the first UK brand to do so.
Coming as part of its ‘Never Ordinary’ brand campaign, Made will be hoping to inspire Pinterest users ‘to realise their home’s true potential’ through collaborations with the platform’s creators.
Having already established a firm presence on Pinterest, the new project will showcase collaborations between Made and two interior creators, Kerry Lockwood and Little Big Bell.
“We are delighted to be partnering with Pinterest for our Never Ordinary campaign,” Made.com marketing director, Natasha Billing said.
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“Handing over the creative power to two brilliant Pinterest creators known for their colourful interior inspiration has helped shape up authentic content that could only come from creators who understand our audience.
She continued: “Utilising Pinterest to closely collaborate with creators has provided us with an opportunity to reach new audiences at the very moment they are seeking inspiration for their own home.”
Pinterest retail partner manager, Daniella Gregory added: “Millions of interior-lovers come to our platform every month looking for new inspiration to refresh their homes.
“Recently we’ve seen a particular spike in searches for colourful living room ideas, which gives Made the perfect opportunity to highlight its new collection of statement pieces and encourage shoppers to make bolder choices.”
