Independent creative agency The Corner has this week unveiled a new partnership with The Cocktail Club in support of Breast Cancer Awareness Month.
As part of the activation, a bespoke mocktail will be served nationwide at Cocktail Club locations with proceeds donated to a chosen charity, The Pink Ribbon Foundation.
Inspired by the supposedly bawdy origins of the coupé glass being modelled on Marie Antoinette’s left breast, The Corner has released a series of bespoke coupé glasses each containing a unique lump.
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It is hoped that the quirky glasses, hand-blown by Bristol Blue Glass, will serve as a light-hearted, yet deeply important reminder of the need for women to attend regular breast cancer screenings.
“1 in 3 cases of breast cancer are preventable if spotted early – so checking your breasts regularly is important, as it can be so easy to forget and become complacent,” The Corner partner Tom Ewart said.
“Inspired by Marie Antoinette’s left breast, we wanted to remind women to stay vigilant, in a fun and tactile way, whilst raising some money for a great cause.”
