Ocean Spray has unveiled its Christmas advertising campaign with the aim of introducing its cranberry jelly to the world.
The slightly bizarre spot sees an unassuming family sit down for a festive meal. All wearing beige-coloured clothes, the family members are visibly bored – that is until Ocean Spray jelly is put onto the table.
Abandoning its post as a traditional Christmas side dish, the cranberry jelly in the center of the table appears to wobble for quite some time. Eventually, the family begin to copy the movement of the jelly and all proceed to jiggle and shake their bodies dancing.
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Produced by David Kolbusz of creative agency Orchard Creative, the ‘Power Your Holidays’ ad intends to position the new festive meal addition as a party starter and mood lifter.
The lighthearted and fun campaign from the juice brand will feature across TV, digital, video streaming and social media platforms.
The news comes as UK brands begin to air their 2022 Christmas ad campaigns. Most recently online retailer Very and fashion brand River Island premiered their festive TV spots.
