WPP-owned VMLY&R has today launched ‘The Home of Connected Brands’, a ‘fully immersive experience space’ at London’s Sea Containers design to help brands innovate and grow.
The new space will enable brands to innovate and interact with new and emerging technologies across a variety of channels, helping busineses trial connected experiences across hybrid environments.
VMLY&R’s state-of-the-art experience will feature six different connected environments; ‘Home’, ‘Play’, ‘Social’, ‘Out-of-home’, ‘QSR’ and ‘The Flagship 2.0’.
“Creating an immersive space where our clients and partners can truly experience how their brands can reimagine their consumer engagement is exhilarating,” VMLY&R global CEO, Jon Cook.
To receive more marketing news just like this subscribe to our FREE daily newsletter
“This takes conceptual ideas to prototypes, giving us real-time interactions to spark transformation. And there is no better location than our London office to create our inaugural Home of Connected Brands experience.”
VMLY&R Commerce global CEO, Beth Ann Kaminkow added: “We broke new industry ground in commerce when we launched the first iteration of The Flagship – and I’m thrilled to see this evolve to the cornerstone of The Home of Connected Brands.
“The unique space is part of our promise of putting commerce at the centre of brand and customer experience to help clients become more resilient and achieve more differentiation in an ever-changing marketing ecosystem.”
