MullenLowe Group UK has launched its multi-channel campaign, We Are Life-Changing Careers, in a bid to help drive nurse recruitment for NHS England.
The campaign forms part of the ‘We Are The NHS‘ recruitment drive, which ran for the first time in 2018/19. Since then, the NHS has seen nursing applications increase from 85,240 in 2019 to 117,285 in 2022.
The new campaign includes two films, featuring the real stories of patients, bought to life through the use of patients’ own social media posts and footage recorded by family members during their time in hospital and recovery.
The multi-channel campaign will run across video-on-demand, cinema, social, radio and digital audio, interactive quiz, website, CRM, PR and partnerships.
“We Are Life-Changing Careers is the fifth instalment of the ‘We Are The NHS’ platform. The campaign this year focuses on what our nurses get out of a career in the NHS – that a nursing role in the NHS won’t just see them having an extraordinary impact on patients’ lives, it can do the same for theirs too,” NHS England lead campaign manager Ian Hampton said.
“We are delighted to continue our relationship with MullenLowe for a fifth year. For the last four years our campaign has contributed to significant year-on-year increases in the numbers of students starting Nursing undergraduate degrees. We are very proud of that, and hope that the latest iteration of ‘We Are The NHS’ will continue to have a positive effect on nursing application numbers.”
This is the fifth year of the campaign and the first work out of the agency since re-winning the account in the statutory review that took place earlier this year.
MullenLowe Group UK chief growth officer Lucy Taylor added: “At MullenLowe Group, we’re all about driving tangible progress for organisations – and our work with NHS England exemplifies this ethic. NHS England needs great people to continue providing the truly life-saving service it does. We’re hugely proud of the part we play in attracting these people to the organisation.”
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