Tanqueray has released its latest campaign ‘Make It A Martini Night’ to promote its No 10 Gin.
The ad features The Devil Wears Prada star Stanley Tucci, who has been a global brand ambassador for the Diageo owned gin brand since June 2021.
The spot sees Tucci order a Tanqueray No 10 Martini at a bar with guests soon copying his exact order. Towards the end of the 30-second spot, the actor says “When said aloud, it’s the only order that becomes everyone’s order.”
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“There’s no denying the Martini has become the de facto ‘it’ cocktail of 2022,” Diageo North America senior vice-president of gin, Tequila and breakout growth brands, Christina Choi, said.
“With his quiet sophistication and natural charm, Stanley Tucci is the perfect creative partner for us. After all, if Stanley and Tanqueray No Ten have one thing in common, it’s that they are both undeniably classic and chic.”
The unique alcoholic drink contains 40 ml of Tanqueray No 10 and 5ml of dry vermouth, shaken with ice and then served with a grapefruit twist into a Martini glass.
Tucci himself added: “I’m a big fan of the Martini – there is something about a Martini’s simplicity and classic elegance, while being modern at the same time,”
“Made with No. Ten, a Martini rises in stature and that’s why bartenders like to use it.”
