Little Dot Sport, a sports digital content agency part of Little Dot Studios, has been awarded the social media and digital content account for West Ham United FC.
Starting with immediate effect, the 3-year contract will see the Little Dot Sport add to West Ham United’s in-house creations to bring more content from the men’s, women’s and youth teams directly to Hammers fans.
Helping with the club’s official YouTube channel, the partnership will underpin the club’s strategy to grow its social presence and increase engagement within its own local community.
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“We’ve been enjoying West Ham’s social output for years and are thrilled that we are now able to be an extension of that team helping them to really deliver against their social strategy,” Little Dot Sport director, Robbie Spargo, said.
“We’ll be optimising West Ham’s content; ensuring there is maximum initial visibility leading to long term growth to deliver the ideal performance for the club’s YouTube channel. We’re confident we can broaden West Ham’s digital audience and accelerate platform development.”
West Ham joins Little Dots Sport’s collection of over 30 clients including the likes of Formula E, the England and Wales Cricket Board, the FA, Serie A and Ascot.
West Ham United FC creative lead, Tony Watson, added: “We’re really excited to be working with Little Dot Sport. They’re market leaders in the digital content space and we’re looking forward to tapping into their best in class channel management to grow our social presence and increase engagement across our YouTube offering on a domestic and global scale.”
