Robert Dyas has unveiled a multi-channel campaign ‘Cut the cost this Christmas’ to promote the brand as the go-to destination for festive shopping.
The campaign wishes to support customers through the cost of living crisis with great value and high quality products.
The hardware brand’s promotion will feature throughout the season and reflect shoppers changing activities and moods. Gifting for family and friends, decorations for the home and entertaining guests on Christmas Day will all feature in the ad campaign.
While the hero Christmas messaging will feature across the entire period, there will also be additional messaging surrounding Black Friday and specific products.
The campaign will rollout via online video, online display, radio and digital audio platforms until 21 December. The brand will also feature the campaign on social media platforms and use influencers to promote it this Christmas.
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“It has been a pleasure working with The Specialist Works and What’s Possible Creative Studio to create our new Christmas campaign,” Robert Dyas head of marketing, Kate Squires, said.
“We think it will be a festive hit with our customers and also attract new customers by reminding them that we are there for all their seasonal needs.”
The retailer also created digital display assets internally.
The Specialist Works group client director, Laura Butter, added: “This year is Robert Dyas’ 150th birthday, and its rich history is what makes the brand such a staple of the British high street.
“Loved by customers for both its excellent customer service and in-store expertise, we’re thrilled to work with Robert Dyas on this Christmas campaign and look forward to seeing the impact on the brand.”
