London agency House 337 has been retained by the Royal Navy and Royal Air Force as their lead creative agency of record following a recent mandatory government re-tender.
Recently formed following the merger of Engine Creative and ODD following the former’s acquisition by holding group Next Fifteen in March, the agency first secured the Royal Navy account in 2006 when it was known as WCRS, before adding the RAF account to its portfolio in 2013.
Following this latest announcement, the partnership is set to continue until at least 2025 and has already yielded high-impact campaigns that have become ingrained into the public consciousness such as ‘It’s a State of Mind’ for the Royal Marines and ‘Made in the Royal Navy’.
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“The recruitment landscape for the Armed Forces will be as challenging as ever over the next few years, therefore providing compelling and insight-led creative will be vital – Engine, now House337, has a well-established track record of working with the Royal Navy and RAF in delivering impactful marketing campaigns,” Royal Navy head of marketing, Paul Colley said.
“Its response to our requirement in the recent procurement process was evaluated as outstanding, and this work will be critical as we look to meet the challenges of the next three years.”
House 337 CEO, Phil Fearnley added: “House 337 is delighted to announce that our long-standing relationship with the Royal Navy and Royal Air Force is set to continue for another contract term.
“The team worked tirelessly throughout the pitch process and this result is testament to a huge collective effort. We have a long legacy of creating brilliant, effective work for both Forces and we’re all extremely excited to carry that success on over the next few years.”
