Boots has launched its 2022 Christmas campaign, set to be spearheaded by a heartwarming clip featuring ‘It’s A Sin’ star Lydia West.
‘Joy For All’ will premiere on TV later today during Channel 4’s ‘Gogglebox’, focusing on the joy of finding the right gift for the right person.
The retailer’s campaign is projected to reach a staggering 99% of UK adults, with further activity running across in-store, radio, online, social, digital out-of-home, print, video-on-demand and cinema in what will be an extensive 360 campaign.
In response to the cost of living crisis, Boots is hoping to make this year ‘the most affordable Christmas ever’, with over 50% of its product range priced at £10 or under.
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“Our customers have told us that they want Christmas to be about joyful time with loved ones and are also looking for brilliant value as the cost-of-living crisis is top of mind for them”, Boots chief marketing officer, Pete Markey said.
“We have developed the ‘Joy for All’ campaign showing that no matter the size or price of the gift, Boots can help everyone find joy with its most affordable Christmas gifting range ever.”
VMLY&R London chief creative officer, Laurent Simon added: “Christmas is the hardest brief of the year – it’s a time people treasure and getting the tone right is essential. This year, it’s been an even greater challenge as customers face worries about how they are going to pay for it.
“And whilst the tightening of belts and purse strings is a reality, we also know people still want to make Christmas magical and meaningful. Enter our extraordinary glasses – showing thoughtfulness starts with seeing someone, truly seeing them, and then showing how Boots can help create unique moments of joy for them”.
