Freemans has unveiled its 2022 Christmas TV ad ‘Find The One’, featuring the Strictly Come Dancing duo Janette Manrara and Aljaz Skorjanec.
The digital department store’s ad celebrates the breadth of its range and centres around ‘meaningful gifting’ for all the family this Christmas across fashion, home, beauty, toys and accessories.
A glittering festive backdrop features throughout the spot with Jeanette showcasing a range of Freemans exclusives, sharing the scene with partner Aljaz and friends exchanging presents.
On top of starring in the head, Aljaz also choreographed the dance sequence, with filming taking place in studios in London and on location on Wembley and Putney Heath.
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“We understand everyone is feeling the pinch and therefore our customers want to ensure the gift they pick really counts,” Freemans chief customer officer, Richard Cristofoli, said.
“Our wide range online enables them to browse and pick the perfect present that shows thoughtful consideration for loved ones.
“Find The One at Christmas builds on the existing relationship with Janette Manrara, who we have used in several of our ads.”
The 10 and 30-second commercials will air tomorrow and feature a festive mix of the now familiar soundtrack of ‘Do it Like This’ by Daphne Willis. The multi-channel campaign will also feature across digital, social, radio, website and PR platforms.
Aljaz Skorjanec and Janette Manrara added: “Christmas really must be one of our favourite times of the year. Like everyone else we get to and share it with all our friends and family.
“Working on the Freemans Find The One ad was great fun, it sums up all the good things about this time of year – plus we got work together which is always a bonus.”
