Taron Egerton has been selected by Odeon Cinemas Group to be the voice of a new series of pre-show idents that will roll out across its cinemas in the UK and Ireland.
Developed in partnership with the brand’s pan-European lead creative agency Elvis, the series of idents will help bring to life ODEON’s ‘We Make Movies Better’ brand world.
The spots, which harness Dolby sounds and feature voice-overs from the British star of Kingsman and Rocketman, intend to highlight the immersive cinema experience ODEON offers.
Each of the four idents feature a distinct character who represents one of Odeon’s four brand pillars. While the ‘Magician’ immerses you in the magic of the movies,the ‘Memory Maker’ makes the experience ‘magically unforgettable’. The ‘Creator’ also creates a ‘deeper multisensory experience’, and the ‘Navigator’ delivers a ‘seamless’ cinema journey.
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“We’re delighted to reveal Taron Egerton as the voice of our pre-show, in the latest iteration of the creative platform we launched earlier this year,” Odeon Cinemas Group head of marketing and campaigns, Nicole Burdett, said.
“Taron is not only one of the hottest names in Hollywood, he’s also passionate about film and the cinemagoing experience, making him the perfect choice to welcome our guests and build excitement before the film has even started.”
Elvis executive creative director, Neale Horrigan, added: “Our research has shown that more than ever, people are craving escapism, adventure and excitement – all things offered by a trip to the cinema, where you can forget real life for a short while and enjoy a truly immersive experience.
“To reflect this, we’ve created a magical pre-show series that’s designed to transport our guests from the stresses of daily life into the magical immersive feelings that only an ODEON cinema can give you.
“As an acclaimed actor, movie star and cinema lover, Taron Egerton is the ideal voice to elevate our message and draw people in as they sit down to enjoy a movie.”
The headshot image of Taron Egerton was provided by Gavin Bond.
