GOOD Agency has launched an alumni fundraising campaign for the London Business School, promoting the school’s new fundraising platform – ‘Forever Forward’.
A constituent college of the University of London, through ‘Forever Forward’ the London Business School (LBS) is aiming to raise £200 million over five years.
Through this campaign, the LBS will hoping to build closer relationships with its 50,000-strong alumni base, with the ultimate goal of driving a greater amount of donations.
“From the beginning, working with London Business School on such an ambitious campaign has been incredibly exciting,” GOOD Agency executive creative director, Bryn Attewell said.
“Since its foundation, the school has had a profound impact on business and the world, which is why this campaign is so important. We want to help LBS continue to be that never-resting, innovative force.”
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‘Forever Forward’ launched last week with a large scale experiential event at LBS, which is set to be followed by further launches in Dubai, New York, Hong Kong and across its alumni network in 45 cities around the world.
London Business School chief marketing & creative officer, Laetitia Rennie added: “In bringing to life our most ambitious fundraising campaign yet, we could not have found a better partner than the GOOD Agency.
“With Forever Forward, they have inspiring encapsulated the journey we are on as a school, and the role we require our alumni community to play in helping us reach our goals.
She continued: “It is a campaign that will inspire, motivate and most importantly, enable us to deliver on our purpose, to have a profound impact on the way the world does business and the way business impacts the world.”
