German insurtech firm Wefox has today (24 November) named Laura Eschricht as its new chief marketing officer (CMO), to take up the post with immediate effect.
Eschricht has amassed over 15 years of global marketing experience, having worked across the beauty and fashion industries.
“It’s a real pleasure to welcome Laura to the wefox team as CMO,” Wefox CEO, Julian Teicke said.
“She joins us at an exciting time as we continue to deploy our strategy to grow our business and keep more people safe.
He continued: “I have no doubt her extensive knowledge and experience together with her passion and energy will help realise our goals of new markets, new technologies and as always, insurance that is fit for purpose in today’s world.”
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Prior to joining Wefox, Eschricht had been working as a brand director at online fashion retailer Zalando, which she had initially joined as head of marketing in early 2020.
Eschricht herself added: “I am excited to join Wefox and play my part in the insurance revolution. I want to make Wefox insurance a truly global product, helping to prevent risk worldwide and keeping more and more people safe.
“The insurance industry is ripe for a digital transformation as Wefox has already proved. I want Wefox to become a household name in the global insurance industry.
She concluded: “I want Wefox to stand for competence, trust and simplicity in the minds of the people we keep safe and, I want to be the most trusted partner for our brokers.”
