ITN has unveiled a re-brand in a bid to highlight its transformation from “a legacy British news organisation to a global player in news, factual, sports, education and branded content”.
The brand refresh includes a logo revamp that sees the old logo replaced by a new animated emblem.
Led by creative agency partners Rudd Studio and Undivided, the rebrand focuses on the brand’s new purpose and strapline ‘Truth to Life’.
The production company, which provides daily news broadcasts for broadcasters Channel 4, Channel 5 and ITV, also creates documentaries and other content for British and international broadcasters, charities and businesses.
The rebrand is the company’s first since 1970.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing campaigns sent straight to your inbox each morning
“Our challenge was to pay homage to our powerful legacy as a trusted, impartial news provider, at the same time as rearticulating who we are and what we stand for today,” says ITN CEO Rachel Corp.
“We homed in on how we are a purpose-driven organisation with a mission to bring ‘truth to life’ and put people at the heart of everything we do.”
