The Institute of Practitioners in Advertising (IPA) has nominated EssenceMediacom global chief operating officer Josh Krichefski, as its president-elect.
Krichefski is set to succeed VCCP vice chairman Julian Douglas as the institution’s president.
The EssenceMediacom COO was chosen following a formal three-month selection process led by former President Nigel Vaz, CEO of Publicis Sapient, who headed up the ‘Presidential Nominating Committee’.
“I could not be more delighted that Josh has agreed to take on this role,” Vaz said.
“He is the perfect per-son to lead our industry as we start the second quarter of 2023. Josh’s energy and passion for our business will be invaluable in helping us all make the most of the opportunities that next year will inevitably bring. I know he will be an outstanding President.”
The election will take place as part of the IPA AGM proceedings on 23 March 2023.
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IPA director general Paul Bainsfair added: “I am very much looking forward to working with Josh to ensure the IPA remains the power behind the practitioners. He is already a member of IPA Council and his pioneering work on good mental health – People First Better Results – is well known to me, and is seen as a blueprint for other agencies to follow. I can’t think of anyone better to help us focus on what is important over the next two years.”
The new president will take over officially at a short ‘Special Council’ meeting, which will take place after the company’s quarterly council meeting and AGM, on 23 March 2023.
Krichefski himself concluded: : “I am truly honoured to have been chosen as the next President of the IPA. I look forward to building on the outstanding work of my predecessors in championing our industry, its crea-tivity and its impact in the world.
“We are living through an extraordinarily disruptive period which is reshaping the economic, social and natural environment. How we continue to adapt as an industry is absolutely crucial as to how we, and our clients, will survive and prosper in the years ahead.”
