Creative agency collective the Mission Group has this week added Influence Sports & Media and Populate Social to its growing agency portfolio, with both agencies set to form part of the newly-created Mongoose Group.
The move comes as the Mission Group looks to strengthen its footprint across the sports and entertainment markets, with both Influence Sports & Media and Populate already having a strong presence in these sectors.
“In challenging times, Mission continues to make good progress against our strategic priorities.” Mission Group CEO, James Clifton said.
“Our latest investment in our leading entertainment, sports, lifestyle and Marketing agency Mongoose Group, through the acquisition of Influence Sports & Media and Populate Social, is yet another example of our commitment to developing our capabilities and client servicing offering, ensuring the Group is well placed for long-term growth.”
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By investing in these two firms, the Mission Group will add a selection of major clients to its rapidly growing roster, with both of its new agencies already producing work for major international sports brands such as Formula 1 and England Rugby.
Mongoose Group CEO, Chris O’Donoghue added: “We are thrilled to welcome the Influence Sports and Populate teams to Mission and the Mongoose Group as we build our offering for clients globally. Populate will transform our social delivery as part of all our integrated Client campaigns.
“Influence Sports and Mongoose Sports & Entertainment (MSE) are highly complementary – Influence Sports will lead on all projects ‘on track’ and ‘on water’ and MSE will continue driving on ball sports, outdoor sports, venues and charities.”
