London-based creative agency The Corner has been named as Cannondale Bicycles’ global agency of record, beginning work effective immediately.
The high-performance cycling firm is The Corner’s fifth new business win of 2022, with the agency now sitting third in Campaign’s new business league table.
The Corner will begin working immediately on two campaigns that will aim to highlight the emotional connection between bike and rider, alongside emphasising the high-quality, premium nature of the Cannondale product.
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“We look forward to bringing Cannondale’s story to life and bringing more people to cycling. Cannondale are great people with exciting plans. We are pumped and ready to ride,” The Corner founding partner and CEO, Neil Simpson said.
With these campaigns set to be rolled out in early 2023, assets will run across a range of Cannondale-owned channels including online, social media, earned and paid media as well as retail activations.
Cannondale chief marketing officer, Richard Prenderville added: “We were impressed with The Corner’s creative energy, strategic understanding and holistic approach to designing a seamless brand experience that will draw people in to come ride with us.”
