The UK government is set to launch a public information campaign this weekend to encourage British households to save money by cutting their energy use this winter.
‘It all adds up’ will include advice on turning down radiators in vacant rooms, implementing draught-proofing and reducing boiler flow temperatures.
According to The Guardian, the government has told energy brands that the activations will air via radio, print, social and out-of-home (OOH) this Saturday and will be accompanied by a TV spot after Christmas in ‘late Decemember’. A website on gov.uk will also be launched to complement the existing ‘Help for Households’ site.
“As you’ll be aware, we are set to launch our UK-wide public awareness campaign on encouraging people to reduce their energy use and save money on their bills,” officials said in an email to energy suppliers.
“The campaign will offer practical tips and advice to demonstrate how consumers can make significant savings on their bills with simple actions that all add up, while giving vulnerable groups the right information for doing this without harming their health.”
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The news comes a month after prime minister Rishi Sunak signed off on an £18 million energy saving campaign as well as £1 billion of funding for household energy efficiency measures.
An industry chief executive told The Guardian: “These are the right messages but this is launching far later than it needed to be. In Europe, the public have been told what to do for months.
“We have seen a 30% increase in consumption on last year in the last few days.”
The Department for Business, Energy and Industrial Strategy declined The Guardian’s request to comment on the campaign.
