German car manufacturer Audi has today launched an ambitious out-of-home activation at London’s Piccadilly Circus, promoting its latest concept car – the Audi Grandsphere.
Developed by London agency BBH, the creative will be anchored around the tagline ‘The spirit of Christmas future’, in a nod to Charles Dickens’ iconic 1843 novel, ‘A Christmas Carol’.
The mesmerising 3D experience brings the Grandsphere to life, a car that Audi claims will shape the future of electric vehicles and is calling a ‘bold futuristic vision’.
Working with its Italian production partner, US UP, BBH took full advantage of Ocean Outdoor’s Deep Screen technology to bring the stunning visuals to life, with a cinematic approach crystallising every detail of the Grandsphere for passers-by
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“Our job is to put some distance between Audi and the other players in this burgeoning market. With its seasonal message, this amazing display is a great opportunity to help us do that,” BBH creative director, Sacha Ward said.
By running the assets across the UK’s most famous out-of-home location, it is hope that Audi will be firmly cemented as the car brand of the future in the minds of British consumers.
Audi UK brand marketing manager, Laura Brennan added: “We’re excited to launch this futuristic campaign, using progressive media like one of the UK’s most high profile outdoor sites. For Audi, future is an attitude, and this campaign illustrates this attitude perfectly.”
