Holidaymaker Eurocamp is set to launch a new TV campaign after two years of radio silence.
Debuting on Boxing Day, the ‘Every possibility under the sun’ ad intends to showcase the many possibilities that come with a Eurocamp holiday.
Presented in rap style, the 30-second ads created by Brighton-based agency Designate intend to broaden the appeal of the company that ‘facilities the type of holiday offers other holiday types don’t’.
The TV advertising push, which will feature across ITV, Channel 4 and Sky channels, will also roll out via VOD, radio, digital and social platforms.
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“The new campaign marks the introduction of our new refreshed identity for our 50th anniversary , and reflects how at Eurocamp we want to command the attention of holiday-makers through our biggest ever peaks campaign,” Eurocamp chief sales and marketing officer, Ross Matthews, said.
“The new ad builds on our ‘possibilities’ brand proposition by reminding people of everything you can enjoy on a Eurocamp experience which is a lot more diverse than many people perceive.
“We’re delighted with the results we have from the creative testing we’ve conducted during the development of the campaign, and feel confident that it will create the emotional engagement we’re looking for to support a successful peaks trading period.”
