Insurance firm Aviva has partnered with London agency adam&eveDDB to launch ‘Make It Click’, a new brand platform aiming to help the nation make its finances click into place.
An integrated campaign will help promote ‘Make It Click’ across a wide range of media, led by a 40-second film that playfully pokes fun at the often puzzling world of personal finances.
“We understand that financial matters can be puzzling, particularly in the current climate, which is why puzzles are such a brilliant concept to bring this campaign to life. It’s natural to feel concerned or overwhelmed by things we find complex and confusing,” Aviva brand director, Phoebe Barter said.
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“At Aviva we want to help people get to grips with financial matters – whether people want to make sense of their pension pots or understand how much cover they need for their home or their family. We know that when things are resolved and clear, it’s a huge weight off our minds, so it’s our goal to help our customers “make it click”.”
With media planning and buying handled by Publicis’ Aviva team, the spot will run via television, video-on-demand and cinema, before a second phase of supporting assets will follow throughout early 2023 across out-of-home, social and print media.
adam&eveDDB creative director, Richard McGrann added: “In today’s financial climate, people’s relationship with their money has never been more complicated. This campaign is a visually arresting dramatisation of people’s relationship with their finances and the simple ways Aviva can help manage them.”
