The Electoral Commission has unveiled a new public awareness campaign, highlighting the new requirement to show photographic ID at polling stations in England this year.
The change to the way people vote will come into force in May for the English local elections.
In the 60-second film, giant handwritten sticky notes are plastered across various buildings in England, reminding voters to bring ID to the polling station.
The adverts will feature on TV, radio, billboards and buses, on social feeds and website banners, and in local newspapers across the country.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
“May’s elections may seem a distant thought, but it is worth voters taking note of the changes now, and checking they have appropriate ID. That way, when polling day arrives, all they have to do is remember to bring it,” Electoral Commission director of communications, Craig Westwood, said.
“Those who don’t have an accepted form of ID will shortly be able to apply for free ID. We are working closely with local authorities and civil society organisations to support those less likely to have ID, so that nobody misses the opportunity to have their say.
“Our campaign aims to build awareness of the change amongst voters and remind them to bring ID on polling day. Those seeking more information on accepted forms of ID and the free ID should visit the Commission’s website for more information.”
11 Comments. Leave new
What is the music please for this advert .
Hang Out the Stars in Indiana
Song by Al Bowlly.
Could you please let me know what is the title and band name of the music in the current advert running in itv for electoral commission I’d many thanks
I also want to know what the music is for the ad.
What is the background music for the 2023 local election called?
Please add me to the list of those wanting to know what the background music is to the current TV advert.
What is the name of the band playing on the TV ad.
Your as pretty as a picture is the music.
by Al bowlly with the Ray Noble band. Is probably the artist ( I had an Al Bowlly disc playing as the guests gathered for my wedding)
Checked this title out on google, and found a youtube extract of this track. Unfortunately it is not the music playing in the advertisement. So the question is still open.
I replied to say this is not the ‘pretty as a picture’ number. However after trawling spotify for the same artist, found it was the track entitled ‘Hang out the stars in Indiana’. The music in the advert is just an extract as this is substantially a vocal, where the music used in the advert is an instrumental interlude on this track.
The recording and arrangement were recorded 91 years ago, amazingly fabulous