Bedfordshire-based cereal firm Jordans is today (16 January) making its return to TV advertising following a decade-long hiatus with the launch of a new 20-second spot.
‘Tasty By Nature’ premieres this morning across Channel 4, Sky and ITV Digital and set to run nationwide throughout January and February.
Developed by London agency Lobster Creative, the ad will be supported by omnichannel activity on broadcaster video-on-demand, YouTube and paid social.
“We have simplified our messaging to refocus on our core value of natural deliciousness, with a single-minded comms platform of Tasty By Nature,” Jordans marketing controller, Olivia Neville said.
“We are THE brand that delivers taste from nature, and we have redesigned our packs to bring deliciousness attained from nature to life, alongside consistency across the full range, and developed distinctive brand assets which we’ve also brought to life in our TV ad.”
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Having enlisted media outfit the7stars to handled planning and buying, Jordans will be hoping to create a more cohesive identity across its product portfolio with its new ‘Tasty By Nature’ positioning.
the7stars account director, Holly Eden added: “From a media perspective, to increase brand consideration for Jordans Cereal we identified an audience based on those striving for balance in their life.
“Those who try to make healthy food choices, but who aren’t willing to compromise on taste and enjoyment. Based on their behaviours and channel preferences, we re-introduced TV to the plan for the first time in 10 years as the best platform to drive Jordans’ ambitious 2023 growth targets.”
