Brits would consider watching ads if it meant a cheaper subscription option on streaming platforms, new data from Kantar TGI has shown.
Almost half of all people on all streaming platforms would ‘not mind’ watching adverts for cheaper or free subscriptions.
Some 49% of Disney+ subscribers, 48% of Netflix users and 47% of those signed up to Apple TV or Amazon Prime would be keen for a sign-up option with advertising, according the brand consultancy firm.
However, in spite of these findings, around a third of the users would prefer to continue paying for ad free services. Some 33% of Disney+ users prefer their current ad free subscription, while this number stands at 31% for Apple TV, 30% for Amazon Prime and 29% for Netflix.
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The amount of people open to seeing adverts as part of their subscription also varies greatly by country. For example, only 34% of people in Denmark would prefer this option, while the figure rises to 79% in India and 80% in Nigeria.
The news comes as many streaming platforms battle against each other to gain new customers and keep existing subscribers. Last year, another Kantar report found that close to 1 million UK households cancelled their streaming subscriptions. In July, Netflix also announced that it has lost one million subscribers in its second quarter.
