Dentsu-owned iProspect UK has today announced the extension of its long-standing media partnership with retail firm Freeman Grattan Holdings (FGH).
The digital-first agency will now continue to manage FGH’s media strategy planning and buying for at least the next two years as it focuses on the retailer’s top-down brand transformation.
Having worked together for over a decade, iProspect helped FGH gain its first ever broadcast and radio sponsorships with ITV and Smooth Radio last year.
“We’re incredibly proud of our long-standing, successful partnership with FGH, led from our Manchester office,” iProspect UK client managing director, Heidi Kenyon-Smith said.
“We’ve worked together for over a decade and every year the work becomes more advanced and creative, thanks to our trusted partnership, FGH’s bravery and the drive behind their continued business transformation.”
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Supported by Dentsu’s extensive market measurement solutions, iProspect will target a a continued expansion into new channels for FGH over the coming year.
FGH chief customer officer, Richard Cristofoli added: “iProspect has been a key partner, adapting to our new strategic direction as we focused on the relaunch of Freemans into the market as a pureplay digital department store.
“The past two years have seen Freemans delivering above market growth, taking market share and our media partnership has played a crucial role in that.”
