London agency BBH has this week secured F&F’s account and will now be tasked with overseeing the Tesco clothing brand’s strategy and creative vision.
The move follows on from the strong relationship built-up by BBH with the grocer over the last seven years since being appointed its agency of record in 2015, when its ousted the incumbent Wieden + Kennedy.
“We are thrilled to have the opportunity to work with such a special brand. Tesco is a big part of our creative heritage and we’re looking forward to working alongside our new, talented partners at F&F on their next chapter,” BBH managing director, Holly Ripper said.
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BBH will now revamp F&F’s brand positioning ahead of plans to re-launch its brand platform in the latter half of 2023. The agency began working on a new communications strategy and creative for the brand in October last year.
F&F managing director of home & clothing, Jan Marchant said: “We too have a lot to be excited about this year. We have a brand with strong momentum that brings aspirational, high quality fashion at supermarket prices to the nation, plus we’re working with our partners at BBH to define the strategic and creative direction for the brand.”
