British online fashion retailer, BoohooMan has this week launched an exclusive collaboration with the National Football League (NFL) ahead of its season-ending showpiece event, Superbowl LVII.
A limited-edition collection has been released in partnership with Poetic Brands to celebrate BoohooMan’s impact on streetwear culture and to underline its ambitions to expand into to the sportswear sphere.
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“I have wanted to collaborate with the NFL, an iconic global sport organisation, for some time now and can’t wait to show our consumers this exciting new collection,” BoohooMan CEO, Samir Kamani said.
The 26-piece range will include items representing all 32 NFL teams including a mixture of graphic print tracksuits, oversized hoodies, and statement t-shirts.
The collection will launch exclusively across the UK and EU today (26 January) on the BoohooMan website.
