Leeds-based digital agency Perfect Storm has this week announced the appointment of Naomi Biltcliffe as client director, alongside two new business wins.
Joining from Finn where she spent close to a decade, Biltcliffe will now be entrusted with developing Perfect Storm’s client services strategy, delivering high-quality client experience and managing its team of digital producers.
Currently on track to register 30% growth by the end of the financial year, Perfect Storm has also secured two new accounts in the form of holiday specialists Inntravel and convenience store chain Costcutter, for whom the agency will produce trade-based digital campaigns.
“2023 is shaping up to be a very exciting year for the agency and we’re delighted to welcome Naomi to the senior team. She brings with her a wealth of experience which will be invaluable to our clients. We’re also delighted to now be working with two more fantastic brands, Inntravel and Costcutter,” Perfect Storm co-founder and director, Adam Errington said.
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“Being able to scale the business through our network of trusted and skilled partners, according to specific needs, gives us a lean and scalable model and ultimately offers our clients better access to hand-picked specialist talent as they need it. Our current financial year is already revealing itself to be up more than a third on the previous year, which was itself up a third on the year before. We look forward to seeing where this year takes us!”
This latest activity signals a continued expansion of the agency’s client portfolio, after it was recently named as the lead digital partner for the UK’s largest seafood firm Young’s.
On her appointment, Biltcliffe commented: “I was attracted to the model set up by Dave and Adam, as it genuinely addresses the changing agency landscape, providing the perfect combination of agility, flexibility and talent. The approach mitigates so many common agency obstacles, meaning we can focus on delivering truly great work.
“It’s a really exciting time to join Perfect Storm, given the calibre of clients we’re working with, relationships built and the experience within the team. I hope I can help in continuing the great work the agency does and stepping up our client experience to the next level.”
